In May 2017, Strauss group sold Max Brenner brand to Israeli franchisees Yaniv Shtanger and Dudu Vaknin for 18 million NIS (US$5 million).
In Australia, Max Brenner had expanded to 37 restaurants across Queensland, New South Wales, Victoria, the Northern Territory, and the Australian Capital Territory. The company opened its second US Chocolate Bar in Paramus, NJ in April 2014. The first of these opened in Bethesda, Maryland in June 2013, with three more opening in Tokyo, Japan, and Moscow, Russia via franchise agreements. In 2013, the company unveiled a new strategy, under which it started to move away from full-service restaurants and adopted a fast-casual concept named a Chocolate Bar. at Caesars Palace, Las Vegas, followed by another store opening in Boston and Philadelphia during the next year, offering both sweet and savory menu options. In 2010, a new Max Brenner restaurant and chocolate store opened in the U.S. In 2006, Max Brenner opened their first chocolate bar in the United States in New York City.
In the period from 2002 to 2005, Max Brenner opened locations in Israel, Singapore, and the Philippines, while continuing to open new locations in Australia. In 2001, the chain became part of the Strauss, Israel's second-largest food and beverage company. This allowed people to enjoy a “holistic” chocolate adventure, experiencing their shopping in the bar section and shopping their experience in the shop section. This newly opened “Max Brenner Chocolate Bar” was to be the centre of Max's new chocolate culture, combining a chocolate bar and a chocolate shop. Ī chance meeting with an Israeli entrepreneur in 1999 sparked the idea of expanding his business, and the first of the Max Brenner-branded cafes opened in Australia, in Sydney's hip suburb of Paddington, in 2000. By 1999, Fichtman and Brenner had opened ten chocolate shops. Upon his return to Israel, he opened the first shop, with a workshop in the back, named "Handmade Chocolate by Max Brenner", in Ra’anana. He spent the following six years learning the art of chocolate-making in Paris. Working as an apprentice in Paris, Brenner met chocolatier Michel Chaudun and convinced the maestro to take him on. The business began as a small shop selling handmade chocolates. The firm was founded in 1996 in Ra'anana, Israel, by Max Fichtman and Oded Brenner ( Hebrew: עודד ברנר) who combined their names. Max Brenner chocolates are certified kosher by the Nazareth Illit Rabbinate. Max Brenner is owned by Yaniv Shtanger and Dudu Vaknin. It specializes in decadent, chocolate-based desserts such as fondue, crepes, milkshakes, waffles, and hot chocolate, many of which it serves in signature utensils. Other locations include eight in Israel, two in the United States, one each in New York City & Philadelphia, as well as in Japan, Singapore, Russia, and China. The company operates more than 50 locations internationally, the majority (38) of which are in Australia. Max Brenner ( Hebrew: מקס ברנר) is an Israeli multinational chocolate restaurant and retail brand. If (slot) slot.addService(googletag.Australia, Israel, Japan, Russia, United States
(function (a, d, o, r, i, c, u, p, w, m) Dining: Whimsical Max Brenner - Israel Culture - The Jerusalem Post
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